OUR COMPANY

History


In 1989 I launched the International Coaches Institute (ICI) with the aim of offering educational programmes, professional certification and related services to sports professionals in their respective professional areas: tennis (RPT) padel (RPP) golf (RPG) and fitness (RPF).

In 1998 my friend Emilio Sánchez Vicario founded a tennis academy in Barcelona with his colleague Sergio Casal, with whom he reached world number one in doubles and won a silver medal in the Seoul Olympics. The idea was to create opportunities not just in tennis, but in sports education and wider life skills. Many players train and study there every day to reach their dreams and some, such as Andy Murray, Kuznetsova, Mónaco and Dimitrov, have already succeeded.

Together we’ve developed many courses for tennis coaches, helping them to produce and develop junior players (12-18) and ATP and WTA professionals.

Emilio opened a “sister school”, the Sánchez-Casal Academy in Naples (Florida, USA) and in 2009, after carrying out a workshop for an important American multinational, we decided to put these ideas into action and create a training program ‘exclusively’ for managers and company directors. This had the aim of increasing their performance: taking the tools of top competitive sport and transferring them to the corporate world so that they could all reach an Ideal Competitive State.

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Our Values


EXPERIENCE

After 30 years training coaches in tennis, padel, golf and fitness with more than 100,000 trainers in 122 countries, as well as producing players of world renown and prize-winning David Cup teams.

EXCLUSIVITY

We have created a collection of comprehensive professional services for business executives: AC Club. The aim is to enable all our Corporate Athletes to train every day.

INNOVATION

Developing a complete range of materials and programmes, we’ve registered 20 educational patents which we’ve made available to business executives after their initial sporting application.

SECURITY

Always active in the development of sport, education and health, we have a team who are highly qualified in all the different aspects of these disciplines, now applied to the corporate world.

CONFIDENCE

Our organisation offers executives the tools necessary to cope in highly stressed environments without sacrificing their personal life or health.

COMMITTMENT

Our results show that more than 80% of executives who have attended our Corporate Athlete Programme have been able to make a significant change in their personal and professional lives.


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MISSION


Our mission is to offer executives the tools they need to develop and achieve their Ideal Competitive State and cope more effectively in high-stress environments, without sacrificing their personal life or health.



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Vision


In a globalised world, professionals are the victims of an energy crisis: 24-hour days and 7-day weeks, combined with non-stop pressure. This means they have to make decisions anytime, anywhere and they need enough energy to carry this out successfully.

Our recipe is to manage your energy not your time. This is the key to getting extraordinary results, and in order to reach this in an effective way you have to train like an athlete, not an athlete on the sports field but a Corporate Athlete.



We offer an innovative system for personal development, based on boosting the psychophysical state of the professional to an extraordinary degree, and bringing greater motivation and adherence to the corporate project. We provide a unique product as there is no company training scheme with these characteristics. After 30 years teaching and with more than 100.000 coaches arround the world in various sporting areas (tennis, golf, padel, fitness) we have taken the best techniques in the development of top level individual performance and applied them to the corporate environment.

Our experience in creating opportunities in sport, life and education (where we have boosted the careers of players Andy Murray, Sveltana Kuznetsova, Grigor Dimitrov, Juan Monaco, Daniela Hantuchova) or training thousands of players to achieve American university scholarships, has helped us to understand high performance sporting techniques in depth, in order to adapt them to the corporate world.

We provide a "unique corporate experience" thanks to a team of professionals who know at first hand the demands of the corporate world today. All their experience has been vital to the development of our training programs. A rigorous scientific and medical background, together with our foundation's twenty patented educational programs, has helped us to wake up the athlete that we all have within us. With this, we can adquire a competitive state that allows us to give the best of ourselves at every moment.

In the last 10 years, more than 5.000 executives and high-level professionals have graduated as corporate athletes. We know their habits well, because of the questionaires we've carried out, the body composicion tests, blood tests and different data we've gained though heart rate monitors and training GPS. As a result, we can provide all the tools for them to reach an Ideal Competitive State.

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